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Who we are
Every professional desires and deserves excellent service and compensation for hard work every day. From the highest quality lead support, to top carriers and cutting edge products, Life and Annuity Masters is committed to redefining “agent support” one agent at a time. We also believe that it is our responsibility to provide and inspire you with the latest offerings in new product innovation, education and motivation.
The support team at Life and Annuity Masters is passionate about this business.
Passion is the heart set free to pursue that which is truly worthy. Those who faithfully set their heart on what is most worthy in our industry- serving and genuinely helping people to insure and protect their families and their legacies, will experience satisfaction which will ignite ambition for their business like never before. The fulfillment that comes from seeing the fruits of your labor deliver benefits to your clients from the protection that you sold them will draw people to you because people don’t care what you know, until they know that you care…
-- David Ellis
The Teachings of Joseph Jordan
Life and Annuity Masters invites you to read Joseph Jordan’s Living a Life of Significance which we believe will change the way you look at your profession and generate confidence and pride, motivating you like never before!!!
Joseph Jordan is an industry-renowned thought leader in behavioral finance, client-centric tools, ethical selling and client advocacy. He articulates how to earn your client's trust by emotionally engaging customers and becoming client advocates with ethical selling practices and bringing humanity into the sales process and grow the pride that you have in positively impacting people's lives. Life and Annuity Masters supports Joseph Jordan’s writings and teachings and offers his professional education programs to member agents.
Back in 1945, two young Air Force pilots were hitchhiking back to base after a leave. It was the dead of winter in central Massachusetts, and the snow was drifted well over their heads on the side of the road. The two had just completed rigorous training and had qualified for a prestigious unit, ready for deployment. A Good Samaritan pulled over and let them into his car. The kindly driver told the pair that he would need to make a few stops along the way, but he would gladly take the young men to Springfield if they would have patience for his schedule.
After the second stop, the driver explained that he was collecting life insurance premiums from his clients (these were just a few dollars a piece back then) and he preferred to do it in person so he could stay in touch with each person he served. Before thinking much about it, one of the soldiers responded as he might have to one of the guys in the barracks-without much respect, but intending no real harm.
“That’s quite a racket you’ve got there,” he quipped. The driver’s face changed abruptly, and he steered the car off the road, so close to the snow bank that the passenger door would not have opened.
“You can climb out over me, or you can stay here and listen,” he said sternly. “The next stop I’m going to make, I won’t be collecting a payment; I’ll be delivering one. Even though it won’t bring back the husband and father of that household, it will be more money than they’ve probably ever seen in one check. And it will make all the difference in the lives of that family. So, make no mistake, what I do is no racket. I am serving my clients in a way that I can keep them going when they need it most. You boys should understand the importance of service. Am I right?
They did understand. And one of those Air Force pilots went on to become an extremely successful producer, who considered this story the one that changed his life and allowed him to find a career that gave his life significance for more than sixty years after that night. That young pilot was Bob Weaver.
Click Here to read an agent’s story out of Joseph’s book that was submitted by Bob Weaver, a 60-year veteran of the business that makes a powerful case for self-esteem in our industry.
For a copy of Joe's book contact our marketing department
and ask for your discounted copy to be sent to you today...
Community Works and Sponsorships
Our business is about providing security and peace of mind. Insurance and annuities are how we fulfill these essential needs through professional endeavours. At the same time, we contribute to a better, safer future as a company and as individuals through community works and sponsorships.

We proudly sponsor Forever Found, a non-profit organization founded by Shannon Sergey, a resident of Simi Valley, CA. Forever Found fights child trafficking in the Americas and around the world. Together, we can sponsor one child at a time and make all the difference in the lives’ of these precious children.
Click here
to learn more about Forever Found Rescue Partners
and how you can join us and our partners across the country in our goal to sponsor as many children as we can.
Let’s talk about insurance and annuities. Let’s talk about making a difference and leading a life of significance together…
Founders/Owners
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Nancy Rivera Ellis - President & CEO nellis@laaminc.com
As President and CEO of Life and Annuity Masters, Nancy understands and appreciates the value of dependable agent support from the days when she wore all “Hats” supporting her husband, David while he was in the field. From booking his appointments, to chasing down APS’s and communicating with potential clients to policy delivery, she understands this business. This mindset is what built the agency’s foundation to become nationally recognized today as an IMO with over 22,000 contracted agents nationwide.
David Ellis - CMO/Head Coach Marketing Department dellis@laaminc.com
It is our purpose here at Life and Annuity Masters to contribute to the success of our clients in this dynamic industry, and helping you succeed is our number one priority. More importantly, this is what we have built our foundation upon. We go beyond just providing service, products and compensation; our clients in the financial industry know that we are constantly on the lookout for innovative ways to get our advisors and partners in front of consumers to sell their products and services.
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Our Marketing Team and Brokerage Support Staff
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Dennis Fontaine dfontaine@laaminc.com Brokerage Marketing Manager
Dennis Fontaine Brokerage Marketing Manager
“Hi! I am Dennis Fontaine, Brokerage Marketing Manager. As part of the Brokerage Support Team at Life & Annuity Masters, I am here to help you fit the needs of your clients. With my expertise of product knowledge and product software support, I am ready to help! You can be confident that my associates and I will give you only the finest service and support.”
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Mike McCoy mmccoy@laaminc.com Lead Systems Marketing Manager
Mike McCoy Lead Systems Marketing Manager
"Hi, my name is Mike McCoy, Lead Systems Marketing Manager. As a member of the dynamic marketing team at Life & Annuity Masters, it is my goal to help you attain the highest levels of success. I am confident that we can accomplish that task by recruiting quality agents who recognize the value of our National lead program. It is my responsibility to work close with you, first by providing the freshest leads on a weekly basis."
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Mark Bermudez mbermudez@laaminc.com Hispanic Initiative Marketing Manager
Mark Bermudez Hispanic Initiative Marketing Manager
"Hi, my name is Mark Bermudez, Hispanic Initiative Marketing Manager at Life & Annuity Masters. As part of the Brokerage Support Team, I am here to help you achieve the next level of your success. Through quality assistance with product selection, quotes, illustrations and leads, I am here to help bring value and growth to your practice. Our team is here to provide you with the tools that you need, so you can provide your clients with the tools that they need to achieve their life insurance goals."
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Todd Ensing tensing@laaminc.com Retirement Benefit Specialist
Todd Ensing Retirement Benefit Specialist
After earning a bachelor’s in Finance from Cal State Northridge, Todd entered the financial services sector. His earliest clients were small business owners and corporate executives. From there, he began advising teachers regarding their pensions and supplemental retirement plans. This led to his work with federal workers and military personnel. Todd works with HR specialists to provide valuable counsel on employee benefits, savings programs, and insurance coverage. Now with more than 25 years experience and a client base nearing or recently entering retirement, Todd’s specialty has become retirement income planning. Having earned the RICP™ (Retirement Income Certified Professional™) designation, Todd is trained to understand how to structure effective retirement income plans, how to mitigate risks to the plan, and how to create a sustainable stream of income to last throughout a client’s retirement years. Simply put, the goal is to beat inflation without losing a dime and to create a comfortable income stream that will at least last as long as you do! Utilizing the best financial software in the industry and a knowledgeable team, Todd will provide a customized and comprehensive program to maximize pension income,optimize Social Security filing strategies, and safely and tax efficiently grow retirement accounts to create the best possible retirement and standard of living for loved ones.
Todd's experience is broad-based, but if you’ve worked for the public good by providing essential government services, protecting our freedom, or teaching our children, Todd Ensing is ready to work for YOU by providing expert financial solutions using life insurance and annuities. Please schedule your free consultation today!
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Edgar Lozano elozano@laaminc.com Indexed Universal Life National Sales Trainer
Edgar Lozano Indexed Universal Life National Sales Trainer
Edgar Lozano has the skills that are essential to an insurance professional: tenacity and analysis. And how he honed those skills had nothing to do with the insurance industry. As a young man, Edgar was a three-state champion in wrestling and a junior Olympian. In college, he majored in engineering and minored in math before working in the aerospace industry troubleshooting multimillion-dollar radar and weapons systems. Tenacity on the mat. Analysis of some of the most complex machinery built in this country.
Edgar found a home for all his skills in the insurance industry. For more than 12 years, he has served clients by assessing their needs, determining areas where they need protection and planning, and designing long-term solutions. Ed specializes in Tax-Free Retirement Savings Accounts using indexed universal life insurance, a strategy used by wealthy and successful people for decades but available as well to people of conventional means.
In developing these programs for clients, Edgar follows four simple rules:
Rule 1: Never lose money
Rule 2: Minimize or eliminate taxes
Rule 3: Realize competitive interest rates
Rule 4: Pass the wealth tax-free to beneficiaries
While still active in the field, Edgar is now a national sales trainer, teaching top agents across the country his techniques for realizing clients’ goals for stability and security. Wrestler, engineer, insurance innovator: Edgar Lozano.
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Shawn Lyons slyons@laaminc.com National Sales Manager
Shawn Lyons National Sales Manager
“Shawn has spent ten years training, mentoring, coaching and assisting agents in taking their insurance careers to higher levels. As a top Mortgage Protection and Final Expense producer, he has the field experience, has perfected the presentation and appointment-setting process and closing techniques that will help you improve your production levels and help you reach your financial goals. As Life & Annuity Master's National Sales Manager, Shawn heads up our lead divisions along with Mike McCoy and Jasmine Miller. If you are looking to get in front of more qualified prospective clients in the Final Expense or Mortgage Protection market, give Shawn a call. Seeking a true business partner that will do everything to ensure your success; look no further.”
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Quinn Ellis qellis@laaminc.com Marketing Field Support
Quinn Ellis Marketing Field Support
“Hi, my name is Quinn Ellis, Marketing Field Support. I support the marketing department in making sure all agents receive the most up-to-date information for the necessary contracting to get you writing business as soon as possible with Life & Annuity Masters. I take great pride in supporting our team and working one on one with our agents and clients ensuring quality assistance, while allowing them to reach their objectives in the life insurance industry.”
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Bryan Simeri bsimeri@laaminc.com Marketing Field Support
Bryan Simeri Marketing Field Support
“Hi, my name is Bryan and it’s my pleasure to be of assistance to you as part of the Marketing Field Support Team at Life & Annuity Masters! Bringing you success and delivering unsurpassed customer support are guaranteed in our brokerage department. Working alongside my team, I am confident in my ability to assist you with everything you need to write business and ensure that Life & Annuity Masters provides you with the support that exceeds all other Marketing Organizations.”
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Victor Proano vproano@laaminc.com In-house Bilingual Direct to Consumer Sales and Administrative Assistant
Victor Proano In-house Bilingual Direct to Consumer Sales and Administrative Assistant
“Hi, my name is Victor, and I am an In-house Bilingual Direct to Consumer Sales and Administrative Assistant here at Life & Annuity Masters. With over 15 years of experience in customer service, I am committed to building productive relationships with customers and agents to deliver the best service possible. I also work closely with our federal employee specialist to maximize the benefits of our clients working in the federal employee market. I take pride in only providing the highest level of customer satisfaction, while ensuring accuracy and timeliness to all of our clients. ”
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Jackie Pelkey jpelkey@laaminc.com Federal Employee Administrative Assistant
Jackie Pelkey Federal Employee Administrative Assistant
“Hi, my name is Jackie and I am the Federal Employee Administrative Assistant here at Life & Annuity Masters. I work with customers and agents to support our expanding role in helping the Federal Employee live, work and retire better. I work closely with retired federal human resource managers and financial service specialists to maximize the benefits of our clients working in the federal employee market.”
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Rebecca Frias rfrias@laaminc.com Hispanic Initiative Marketing Assistant
Rebecca Frias Hispanic Initiative Marketing Assistant
“Hi, my name is Rebecca, Hispanic Initiative Marketing Assistant for Tu Seguro con Julie Stav. It is my duty to gather and produce marketing materials, and assist our marketing team with operations, including support, development and distribution of marketing and sales materials. I take pride in helping our marketing department maintain schedules, deadlines, and appointments to better serve our clients. Through coordinating the production of marketing pieces in our Hispanic department, it is my goal to accomplish our marketing missions by completing related results as needed.”
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Maria Quezada mquezada@laaminc.com Julie Stav Consumer Advisor
Maria Quezada Julie Stav Consumer Advisor
“As a Julie Stav Consumer Advisor, I make it a priority to adhere to the needs of the Hispanic community with respect and consideration. Since 2002, I have been assisting the Latino community with their life insurance needs and concerns. My extensive product knowledge has given me the tools to provide the best plans to this steadily growing market so they will be properly protected and secured for the rest of their lives. Working alongside Julie Stav, it is my priority to supply the best quality of service and provide knowledgeable support, necessary to help our clients reach only the highest levels of success. Through effective communication and building long-lasting partnerships, I take pride in being your Julie Stav Consumer Advisor. ”
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Mary Chamorro mchamorro@laaminc.com Julie Stav Consumer Advisor
Mary Chamorro Julie Stav Consumer Advisor
As a Julie Stav Consumer Advisor, I make it a priority to adhere to the needs of the Hispanic community with respect and consideration. Since 1999, I have been assisting the Latino community with their life insurance needs and concerns. My extensive product knowledge has given me the tools to provide the best plans to this steadily growing market so they will be properly protected and secured for the rest of their lives. Working alongside Julie Stav, it is my priority to supply the best quality of service and provide knowledgeable support, necessary to help our clients reach only the highest levels of success.
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Kristine Pacheco kpacheco@laaminc.com Case Manager
Kristine Pacheco Case Manager
"Hi, my name is Kristine, and I take pride in being a Case Manager. I do my best to provide ongoing support and expertise through comprehensive assessment, implementation and overall evaluation of individual case needs. I also provide guidance and offer tools, and techniques for ongoing customer acquisition, personal growth, and greater income potential. My goal is to enhance the quality of policy management and customer satisfaction as well as promote quick and effective underwriting methods to expedite policy issue to ensure the client receives their policy in a timely manner."
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Anahi Villareal avillareal@laaminc.com Julie Stav Case Manager Assistant
Anahi Villareal Julie Stav Case Manager Assistant
“Hi, my name is Anahi Villareal, Julie Stav Case Manager Assistant. It is my responsibility to work directly with our agents and assist with any pending business. I handle lead delegation, submission of business to the carrier, customer service, vendor relations, and reception duties. It is my responsibility to process incoming/outgoing policies and requirements, while offering support and bringing results in a timely manner.”
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Leticia Santiago lsantiago@laaminc.com Marketing Team and Brokerage Administrative Assistant
Leticia Santiago Marketing Team and Brokerage Administrative Assistant
“Hi, my name is Leticia Santiago, Marketing Team and Brokerage Administrative Assistant here at Life & Annuity Masters Inc. I provide assistance to both our Brokerage Team and agents with diversified administrative support, and customer service. As a Brokerage Assistant, I continually seek relevant information and make it widely available to our Brokerage team and Partners in the field through daily telephone contact. I take pride in building and maintaining strong relationships with our Partners, and enjoy providing only the highest level of support to our entire team here at Life & Annuity Masters!”
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Tammy Cuevas tcuevas@laaminc.com Julie Stav Case Manager Assistant
Tammy Cuevas Julie Stav Case Manager Assistant
“Hi, my name is Tammy Cuevas, Julie Stav Case Manager Assistant. It is my responsibility to work directly with our agents and assist with any pending business. I handle lead delegation, submission of business to the carrier, customer service, vendor relations, and reception duties. My goal is to ensure policies are issued and clients insured, while offering support and bringing results in a timely manner.”
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Samuel Nava snava@laaminc.com Consumer Advisor
Samuel Nava Consumer Advisor
Hello, my name is Samuel Nava, Consumer Advisor for the Hispanic Community. I specialize in educating and servicing the Hispanic community by helping them protect their family with their life insurance needs. I also assist in helping our team contact their clients to successfully complete the underwriting process. It is my goal to supply the best quality of service and provide knowledgeable support to help our clients reach optimum levels of success. Through building long-lasting relationships, and providing support, I take pride in being your Consumer Advisor.
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New Business Services
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Cassie Burns cburns@laaminc.com New Business and Underwriter Supervisor
Cassie Burns New Business and Underwriter Supervisor
“Hi, my name is Cassandra Burns and I am excited to work alongside you to support your pending business. With 12 years of case management experience, I understand how important it is to get your business issued and paid … for both you AND your clients. As supervisor of our New Business department, I am here to work alongside you throughout the pending process, as well as to see that your escalated issues are resolved as quickly and efficiently as possible.”
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Amy Schultz aschultz@laaminc.com New Business Support Specialist
Amy Schultz New Business Support Specialist
“Hi, my name is Amy Schultz, New Business Support Specialist. It is my responsibility to work alongside our agents and assist with pending business. My goal is to provide friendly and efficient service, allowing our agents to get policies issued and clients insured. Issuing policies can sometimes be a challenging process, and I am here to offer support and obtain results in a timely manner.”
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Morgan Schuetz mamccoy@laaminc.com New Business Support Specialist
Morgan Schuetz New Business Support Specialist
“Hi, my name is Morgan Schuetz, New Business Support Specialist. It is my responsibility to work alongside our agents and assist with pending business. My goal is to provide friendly and efficient service, allowing our agents to get policies issued and clients insured. It is my duty to input new applications into the system, and review files to ensure completeness in an efficient manner to meet service standards. In addition, I accurately record information on files as it is pertinent to the issuing process. I take pride in offering support and obtaining results in a timely manner.”
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Contracting and Commissions
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Krista Lohman klohman@laaminc.com Contracting Support Specialist
Krista Lohman Contracting Support Specialist
“Hi, my name is Krista Lohman, Contracting Support Specialist. I take pride in servicing all of your contracting requests, and provide support to our contracting team. It is my top priority to guarantee that your contracts are ready to be processed in a timely manner, and be ready to fit any of your contracting needs.”
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Additional Support
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Kay Lodwick klodwick@laaminc.com Controller/Operations
Kay Lodwick Controller/Operations
“Hi, my name is Kay Lodwick and I have been with Life & Annuity Masters for over eight years. I am responsible for the company’s day-to-day bookkeeping operations. I also make sure our agents receive any commission checks due in a timely manner. I work closely with the owners of the company to insure we are run as a fiscally sound company.”
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Gina Saldaña receptionist@laaminc.com Receptionist
Gina Saldaña Receptionist
“Hi, my name is Gina Saldaña, and I am the Receptionist here at Life & Annuity Masters. When you call Life & Annuity Masters, it is my personal commitment to provide you with the best service. Your time is very important to us, and so is making sure your needs are met. Whether you are calling for information on our programs or for any of our staff member, I will make sure your call is treated with the utmost urgency it deserves. In addition to managing the daily volume of over 400 calls, I assist with various shipping and ordering responsibilities to ensure that all operations are running as efficiently as possible. Being at the hub of all activity here at Life & Annuity Masters, I take pride in the opportunity to serve you.”
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Jasmine Miller jmiller@laaminc.com Marketing Communications Coordinator
Jasmine Miller Marketing Communications Coordinator
“Hi, my name is Jasmine Miller and I am involved with the public relations efforts here at Life and Annuity Masters. My goal is to increase overall efficiency and productivity, as well as to seek out opportunities, allowing our organization and yours to continue its growth and success. From internal relations and strategic planning, to various marketing projects and preparing written materials, I strive for effective communication in all that we do.”
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Mike Steinwender msteinwender@laaminc.com Senior Network Administrator
Mike Steinwender Senior Network Administrator
“Hello, my name is Mike Steinwender. As Senior Network Administrator, I oversee the day-to-day operation of our security systems and provide support while maintaining and evaluating computer networking and telecommunication systems. It is my goal to ensure the computer networks function at optimal levels on a consistent basis.”
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Gary Guttman gguttman@laaminc.com Reporting Analyst
Gary Guttman Reporting Analyst
“Hi, my name is Gary Guttman, and I am the Reporting Analyst here at Life and Annuity Masters. Through examining the unique needs and concerns of our business, I develop relevant practices and procedures for preparing business reports. This includes creating and maintaining efficient and secure systems for recording data, and producing relevant documentation while improving report content and completeness of information. It is my duty to develop appropriate policies and procedures for generating reports here at Life and Annuity Masters. It is my goal to confer with persons originating, handling, processing, or receiving reports to identify problems and to gather suggestions for improvements.”
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Jason Karpf jkarpf@laaminc.com Communications Director
Jason Karpf Communications Director
“Jason Karpf is a public relations/marketing executive with more than 15 years experience. His agency and corporate background encompasses a broad range of industries including finance, insurance, real estate and health care. In 2004, he received an Award of Excellence from the Public Relations Society of America’s Los Angeles chapter.
Jason holds a master’s degree in Organizational and Professional Communication from the University of Denver. He is an adjunct college instructor and regularly publishes articles on PR, marketing and social media.
Jason has been interviewed and quoted by media across the country including MSNBC, E! Entertainment, Associated Press, The Dallas Morning News, and The Christian Science Monitor. A history and trivia aficionado, he was a four-time champion on the TV game show “Jeopardy!”
Jason is committed to creating instructive and impactful communications as part of Life & Annuity Master’s efforts to build the industry’s strongest network of insurance professionals serving clients nationwide.”
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